Because the Model Says So

In reality, business models accurately predict what most likely will not happen.

With the incredible capability of Microsoft Excel™ and other forecasting tools, the sophistication of financial models continues to increase. With every new chart type and the ability to “slice and dice” the resulting information in a seemingly limitless number of ways, our confidence naturally grows. Unfortunately, models are based on assumptions about both internal and external events that may be totally inaccurate, negating the accuracy of the model, sometimes entirely.