A Quick Blink Test

Focus on what customers are likely to do, not what you want them to do.

When considering starting a business, entrepreneurs are naturally optimistic and eager to jump in.  The list of tasks appears overwhelming.  In fact, it is!  During these times, it is easy to lose sight of what will make the business successful.  Asking and re-asking one simple question will help to maintain the proper focus.  It is best to ask the question early and often.