David and Goliath Business Partners (LLoL)

Quick Summary: Working with established partners than compliment your company is a key to success.


The resources required by and available to entrepreneurs and small companies are always limited.  Working with established and much larger business partners that complement a company’s core competencies can help a company address all of their business issues and significantly accelerate their growth.  Using a David and Goliath analogy related to their size and attributes and not the Biblical outcome helps to frame the partnering discussion.

This presentation has been created for audiences that participate in the Life Lessons Over Lunch (LLoL) program.  The LoLL program is part of North Point Ministries (Alpharetta, GA) outreach program.  There are over 400 LLoL groups located across the country and overseas.  Individual groups meet regularly, share a free lunch, and watch videos or listen to speakers discuss a wide variety of topics of interest to the group. Open dialogue is encouraged during these informal meetings.   Information about the program can be found at https://lifelessonsoverlunch.com/about-us.

This presentation is based on articles and other presentations included in the www.CxO-Atlas.com website.  Access to all of the content and website registration is absolutely free.  The website contains over 620 short articles covering many aspects of starting and running a business.  The target audiences include entrepreneurs, CxOs, and senior staff members of private companies.  Most articles are two pages in length and can be read in two or three minutes.  Think of the site as an operational reference guide.  This presentation and an accompanying text document that contains notes for each slide can be downloaded by any register website user. 

The days of company total vertical integration are gone.  Successful companies invest heavily in their core competencies and outsource other activities whenever possible.  Entrepreneurs and small companies by definition are “Davids” when compared to their likely “Goliath” partners.  The David and Goliath analogy refers to their relative size and attributes and not the Biblical outcome.  In fact, the business partnering outcome must clearly be a “win-win” situation.  It is important to both parties to understand and acknowledge the reasons and expectations of each other.  Candid conversations must occur long before any agreement is made.

From the entrepreneur’s (Davids) perspective, business partnerships fall into three general categories:

  • Production: Helping the company create the product or service.
  • Support: Business related activities such as legal, finance, marketing, and human capital management,
  • Distribution:  Covering any or all of the activities from prospecting to selling and supporting the offering.

This presentation’s focus is on the Distribution category and can involve Referral, Sales and Marketing, installation and Maintenance, or Value Added Reseller arrangements.

There are three downloadable files associated with this presentation.  They are:

  • The PowerPoint ™ presentation itself.  Each slide includes standard PPT presentation notes that provide relevant background and observations about each slide.
  • A PDF file that includes all of the slide notes mentioned above in one composite file. It is recommended that the user refers to these notes as they review the slides.
  • A two-page PDF listing of the articles and other material available on the CxO-Atlas website that is related to the presentation.  A site overview diagram and instructions on to register on the site, and how to directly access this presentation (and others) files is also included.
Article Number : 8.041103   

A Handy Reference Guide for Executives and Managers at All Levels.

9 Volumes 42 Chapters ~689 Articles

Browse Select Read Download



The weight of your world does not have to be on your shoulders.
The articles in this site will help to lift that weight from your shoulders.
Pick an article similar to how you pick a route on a page of an atlas.
There is no need to look at other articles, just as you ignore other pages in an atlas.
It is easy to start a business but it is hard to run. Bumps and unexpected sharp turns in the road are always present.
Others have traveled the road before you; learn from them. This site may help.