Overview Chapter 2.04: Principle Three

Quick Summary: There are four categories of investors; employees, business partners, customers, and financial.


The articles in this chapter discuss issues that relate to the company’s four categories of investors. In order of importance, they are Employees, Business Partners, Customers, and Financial Investors.  The logic behind the rank order and what their investments are and the implications of those investments are described in each section.

The number of articles and their length for each investor category vary and are not indicative of their importance.  Instead, it was determined that some article subjects, although directly related to the investor categories, were better included in different chapters in this series.  For example, articles that discuss employee investors can also appear in chapters on Growing Pains, Responsiveness, Human Capital Management, Employee Recognition, and Management Techniques.  Also, separate chapters focus specifically on customers and partners. Finally, several articles in the Volume “Starting a Business” and the Chapter “Board Interaction” deal in great length with financial investors issues.  This chapter, therefore, should be considered as an overview only describing the four investor categories.

Four articles pertain to all of the investor categories with their titles and abstracts listed below.


Introduction to Principle Three


Companies need investments in three categories, time, talent, and capital to succeed.  These investments come from four sources; employees, business partners, customers, and financial investors.  Companies must address the specific needs of each of these groups and ensure that all receive an acceptable return on their particular investments as each group individually defines success.


Keep Different Score Cards


Every organization has an almost limitless number of items that can be measured.  The value of individual metrics to different individuals or groups will vary significantly.  Every organization needs to track their performance and convert the collected data to meaningful information for each intended audience.


Write to Know


Events, both good and bad, seem to occur daily in virtually every organization and within their associated business community.  Different events will have different significance to each of the four company investor groups.  Implementing a consistent outbound communications methodology will help keep all investors informed of events and your interpretation of their impact on their investment in your company.


Expectations versus Excuses


We all make activity plans based on our best estimates of what is required, what may happen, how long it should take, and what resources are required and available.  Unfortunately, variation is constant.  Things change.  Setting the proper expectations beforehand can eliminate misunderstandings after the fact.


Article Number : 2.040101   

A Handy Reference Guide for Executives and Managers at All Levels.

9 Volumes 42 Chapters ~700 Articles

Browse Select Read Download



The weight of your world does not have to be on your shoulders.
The articles in this site will help to lift that weight from your shoulders.
Pick an article similar to how you pick a route on a page of an atlas.
There is no need to look at other articles, just as you ignore other pages in an atlas.
It is easy to start a business but it is hard to run. Bumps and unexpected sharp turns in the road are always present.
Others have traveled the road before you; learn from them. This site may help.