M/A Motivation

Understanding each party’s motivation for pursuing a transaction is critical.

Just as in sales to a prospect, there is usually only one overriding and compelling reason for each organization to consider an M/A transaction.  There can be many additional justifications used to support the single compelling reason.  Each party needs to understand their compelling reason and the other party’s compelling reason for pursuing the deal.  Sharing these motivations, which will always surface later, will save both parties significant time and energy in pursuing the transaction.