Quality in Not a Principle

Quality must be a fundamental component of every principle and activity, every time.

High quality is not a separate discussion or even discipline.  It must be woven into the fabric of everything.  Quality is a fundamental, non-negotiable element similar to breathing.  It is required to sustain the organization, and there is no substitute for it.  Users no longer expect it; they demand it, and most will be unforgiving if their expectations are not met.