What’s Next?

Think past the current development plan to provide decision guidance for current activities.

Planning the next product involves some level of speculation regarding what customers want and are willing to pay for, what competitors might do, and outside events that could have a major influence on the product and the entire business.  Even with these unknowns, it is prudent to take some time to think about what could happen in the future after the current product, still under consideration, is released.  Even with high levels of uncertainty, the insight that can be developed can have a significant impact on the decisions made for the new current development.