Learn by Flushing, Not Filling

A stagnant sales funnel or one filled with unqualified prospects consumes valuable resources.

A full, stagnant sales funnel is like standing water in a pond.  Whether it is keeping the water moving in the pond or flushing prospects from the sales funnel, it is important to the overall well-being of the situation to focus on continuous movement.  In the sales funnel example, the obvious goal is to successfully move prospects through the funnel and have them emerge as customers.  However, significant lessons can be learned from prospects that “leak” out of the sides of the funnel and do not become customers.