The Could Versus Should Trap

Creeping feature requests can easily add undue complexity and lengthen the time to market.

New ideas and product requirements will, left unchecked, tend to increase without bound.  With each proposed new enhancement or different opportunity, one fundamental question must be answered: although we COULD do this, SHOULD we?   A product manager focused on both the short-term and long-term success of the company should be empowered to make the many “could versus should” decisions.