Introduction to Chapter 3.04 Beginning Execution

In hindsight, carefully developed definitive plans typically document what did not happen.

The articles in this section discuss the issues that an entrepreneur will surely face once the company is funded and execution of the business plan begins.  The carefully designed business plan can quickly begin to unravel, and activities can become unscheduled event-driven.  The key to survival is to respond, not react, and understand that this is the new way of life in any business.