Sour Notes to an Investor’s Ears

A slip of the tongue or an obviously incorrect statement can quickly turn off potential investors.

It is easy for an entrepreneur to make a generalized statement about their business that can instantly turn off a potential investor.  Most of the statements reflect a lack of reality in terms of market timing, penetration, and competition.  These statements are understandable since most entrepreneurs are visionaries, focused on their unimpeded view of where they are and convinced of what they will attain.