Falling Feels Like Flying

Initial revenue success may be misleading, understand the underlying reasons.

For every entrepreneur receiving a few initial orders is a significant event that should be celebrated.  Independent of the revenue, the fact that customers paid something represents the transition from what an entrepreneur and prospects “say” to what customers “do.”  There is a dramatic difference.  However, understanding the fundamental buying motives of the initial customers and what was actually sold and why can help frame the future.